Competitor Audit for Behavioral Health Talent Acquisition and Training Web-Based Service

The following project is a summary of research methods used to gain insights on essential features for a training and talent acquisition website.

Background

Role

Duties

Lead conceptualization and rollout of a business that offered the following via a web-based service:
- Remote training for users to obtain certification to become a behavioral health professional
- Staffing resource for employers seeking to hire credentialed behavioral health professionals

Collaborators

There is an unprecedented demand for credentialed behavioral health staff.

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Aurora Deck market opp 1

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The mission of the organization is to bridge the gap between passionate behavioral health practitioners and dedicated employers.

However, stakeholders did not have any clear insights about critical web-based features to achieve this mission

Create personas to identify most frequent users for the web-based service.
Conduct a competitor audit to identify essential features for web-based service to meet all user needs.
Identify actionable insights for web-based prototype.

Created personas representative of most common users of training and talent acquisition web-based service.

Aurora Persona 2

Aurora Persona 1

Aurora Persona 2

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Conducted audit of web-based features and services on direct and indirect competitors

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Identified primary insights and disseminated findings to stakeholders

Key Insights

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Provided four actionable insights to stakeholders and developers to incorporate into design and web-based services.

The methods used in this project resulted in the following features to the web-based training and talent acquisition website:

Separate user paths for candidates and employers.
Addition of a learning management system for trainees
Addition of a talent acquisition portal for employers to search credentialed candidates.